TY  - BOOK
AU  - Farris, Paul W.
AU  - Bendle, Neil T.
AU  - Pfeifer, Phillip E.
AU  - Reibstein, David J.
TI  - Marketing Metrics: 50+ Metrics Every Executive Should Master
SN  - 9788177584905
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
ER  -