TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing Models
SN  - 9780135446447
U1  - 658.8 
PY  - 1992///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing Management
ER  -