TY  - BOOK
AU  - Shaw, Robert
AU  - Merrick, David
TI  - Marketing Payback: Is Your Marketing Profitable?
SN  - 9788177584844
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
ER  -