TY  - BOOK
AU  - Luther, William M.
TI  - The Marketing Plan: How to Prepare and Implement it
SN  - 9780814478059
U1  - 658.802 
PY  - 1992///
CY  - New York
PB  - American Management Association
KW  - Marketing
N1  - Planning and People; Product / Service Plan; Marketing Communications Plan; Research Plan; Customer Relations Plan; Sales Management Plan
ER  -