TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
AU  - Bradley, John
TI  - The Marketing Planning Workbook: Effective Marketing for Marketing Managers
SN  - 9780415118910
U1  - 658.802 
PY  - 1996///
CY  - London
PB  - Routledge
ER  -