TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - Laforge, Raymond W.
TI  - Marketing: Principles and Perspectives
SN  - 9780071108119
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - The McGraw-Hill Companies, Inc.
ER  -