TY  - BOOK
AU  - Adcock, Dennis
AU  - Halborg, Al
AU  - Bradfield, Ray
AU  - Ross, Caroline
TI  - Marketing Principles and Practice
SN  - 9780273627982
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Pitman Publishing
KW  - Marketing Management
ER  -