TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing Research
SN  - 9789971513894
U1  - 658.83 
PY  - 2001///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
ER  -