TY  - BOOK
AU  - Dillion, William R.
AU  - Firtle, Neil H.
AU  - Madden, Thomas J.
TI  - Marketing Research in a Marketing Environment
SN  - 9780801613036
U1  - 658.83 
PY  - 1987///
CY  - St.Louis
PB  - Times Mirror/Mosby College Publishing
ER  -