TY  - BOOK
AU  - Ferrell, O. C.
AU  - Lucas, George H.
AU  - Hartline, Michael D.
TI  - Marketing Strategy
SN  - 9780030321030
U1  - 658.802 
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing
ER  -