TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Mullins, John
AU  - Jarreche, Jean-Claude
TI  - Marketing Strategy: A Decision-Focused Approach
SN  - 9780070611436
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
ER  -