TY  - BOOK
AU  - Theng, Lau Geok
AU  - Hou, Wee Chow
TI  - Marketing: Text and Cases
SN  - 9780071138260
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing Management
ER  -