TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory
SN  - 9789380381176
U1  - 658.8001 
PY  - 2010///
CY  - Chennai
PB  - Yes Dee Publishing Pvt Ltd
KW  - Marketing
KW  - Marketing Research
N1  - On the marketing discipline On the morphology of explanation Explanation : issues and aspects On the morphology of scientific laws Scientific laws : issues and aspects On the morphology of theory Theory : issues and aspects On scientific realism and marketing research On science/nonscience, qualitative methods, and marketing research On truth and marketing research
ER  -