TY  - BOOK
AU  - Barletta, Martha
TI  - Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment
SN  - 9780793159635
U1  - 658.804 
PY  - 2003///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Marketing
KW  - Women Consumers
ER  -