TY  - BOOK
AU  - Larrenche, Jean-Claude
AU  - Gatignon, Hubert
TI  - Markstrat 3: The Strategic Marketing Simulation
SN  - 9780538867597
U1  - 658.802 
PY  - 1997///
CY  - Australia
PB  - South-Western College Publishing
KW  - Marketing
N1  - MC0456
ER  -