TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Donath, Bob
AU  - Ronkainen, Ilkka A.
TI  - Mastering Global Markets: Strategies for Today's Trade Globalist
SN  - 9780538726658
U1  - 658.848 
PY  - 2004///
CY  - Australia
PB  - Thomson Learning
KW  - Marketing
ER  -