TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L.
TI  - Maxi Marketing: The New Direction in Advertising, Promotion and Marketing Strategy
SN  - 9780070511910
U1  - 658.8 
PY  - 1987///
CY  - New York
PB  - McGraw-Hill, Inc.
ER  -