Mind the Gap: Creating your Successful Business Strategy - Schofield, Susannah (New Delhi Kogan Page India Pvt. Ltd., 2013)
Mind the Gap: Creating your Successful Business Strategy Setting the scene The future state The Dice Matrix Model: don't leave success to chance Do things differ in today's business world? Business and the savvy consumer: what customers really want? Lies, more lies and statistics! Quotes from the famous, infamous and wise Killer questions: their thoughts, your business Whose business is it!? The world we live in The generation gap Their secret views: your successful business The world tomorrow: embrace the future Marketing in today's world Making money from technology The mobile phone market: the future and your business The world's gone crazy: a sign of the times! The 100 Matrix: what people really think? The questions The answers The results The Dice Matrix Model: time to succeed How DMM works Tactical questions for customers and employees Contents note continued: Stage 2 strategic alignment of tactical results Gap analysis (third outputs) One stage further: the 3D dimension This way to success
Keywords: Business Planning; Strategic Planning