TY  - BOOK
AU  - Michael, Alex
AU  - Salter, Ben
TI  - Mobile Marketing: Achieving Competitive Advantage through Wireless Technology
SN  - 8131209899
U1  - 658.84 
PY  - 2006///
CY  - Amsterdam
PB  - Butterworth Heinemann
KW  - Electronic Communication
KW  - Mobile Marketing
ER  -