TY  - BOOK
AU  - Arikan, Akin
TI  - Multichannel Marketing: Metrics and Methods for on and Offline Success
SN  - 9780470239599
U1  - 658.872 
PY  - 2008///
CY  - Indianapolis
PB  - Wiley Publishing, Inc.
KW  - Internet Marketing
KW  - Marketing
ER  -