TY  - BOOK
AU  - Poloian, Lynda Gamans
TI  - Multichannel Retailing
SN  - 9781563676307
U1  - 658.87 
PY  - 2009///
CY  - New York
PB  - Fairchild Publications
KW  - Retailing
N1  - The Road to Multichannel Retailing Evolution and Impact of Multichannel Retailing Components of Multichannel Retailing Multichannel Coustomer Behavior Strategic Imperatives The Strategic Planning Process Implementing Multichannel Strategies Cross - Channel Collaboration Technology Solutions Designing Effective Online Stores Multichannel Customer Service Synchronizing the Supply Chain Business Intelligence and the Future of Multichannel Retailing
ER  -