The Nature of Marketing: Marketing to the Swarm as Well as the Herd - Brymer, Chuck (New York Palgrave Macmillan, 2009)
The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society
Keywords: Marketing