TY  - BOOK
AU  - Brymer, Chuck
TI  - The Nature of Marketing: Marketing to the Swarm as Well as the Herd
SN  - 9780230203365
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - The power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society
ER  -