TY  - BOOK
AU  - Hagel, John
AU  - Armstrong, Arthur
TI  - Net Gain: Expanding Markets Through Virtual Communities
SN  - 9780875847597
U1  - 658.8 
PY  - 1997///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Customer Relation
KW  - Internet Marketing
KW  - Virtual Communities
N1  - Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda
ER  -