TY  - BOOK
AU  - Taylor, David J.
TI  - Never Mind the Sizzle... Where's the Sausage?: Branding based on Substance not Spin
SN  - 9781841127699
U1  - 658.827 
PY  - 2007///
CY  - Chichester
PB  - Capstone Publishing
KW  - Brand Management
ER  -