TY  - BOOK
AU  - Awasthi, Ashwini K.
AU  - Jain, Sanjay
AU  - Aagja, Jayesh
TI  - NICOM 2013 Changing Paradigms in Services Marketing
SN  - 9789350974100
U1  - 658.8 
PY  - 2013///
CY  - Ahmedabad
PB  - Institute of Management, Nirma University
KW  - Services Marketing
N1  - Section I: Developments in Services Marketing
1. Impact of Leadership Behaviour in Accentuating Organizational Citizenship Behaviour and Service Quality / Vijay Kumar Pandey, Yogesh Upadhyay and Shiv Kumar Singh
2. Antecedents of Customer Participation and Customer Citizenship Behaviour / Ashiwini K. Awasthi, Apurva Lagwankar and Mahima Singal
3. The Relationship Marketing Effect on Firm’s Export Performance / Shivangi Singh and Pawan K. Chugan
4. Customer Relationship as a Competitive Edge in Unorganized Retail Sector – A Study of Kirana Stores / Sweta Sanjog Mehta and Prathibha Deshmukh
5. Measuring Corporate Affinity for Self-Service Technologies in Banking Industry / Priyanka Jain and Sugandha Tulsyan
6. Customer Rage Behaviour: A Comprehensive Literature Review / Vineet Kumar
7. Redressal of Insurance Consumers’ Grievances: An Empirical Study in Rajasthan / Dhiraj Jain and Sajid Ali Mithaiwala
8. Marketing of Services in Higher Education / Shrawan Kumar Singh
9. Marketing of Educational Services Services: An Empirical Study of Youth in South-East Orissa / M. Choudhury and P. C. Sahu
10. Tourism Marketing: A Study of ‘Khushboo Gujarat Ki’ Campaign in Gujarat / Shikha Jain
11. Spiritual Marketing in India – Applying 7ps of Services Marketing / Malay R. Patel and Abhishek Kumar Jain

Section II: Retail Marketing
12. A Comprehensive Model of Consumer Self-concepts among Brand Specific and Muli-brand Retail Stores / P. K. Sinha, Hari Govind Mishra and Sarabjot Singh
13. Measuring Emotional Satisfaction in Retailing / Shilpa Bagdare and Rajnish Jain
14. Store Selection in the Emerging Apparel Market / Shahir Bhatt and Amola Bhatt
15. Service Quality Dimensions in Retail Services: An Empirical Study on the Hypermarket Services in the Ahmedabad City / Ritesh K. Patel
16. Tapping the Bottom of Pyramid in Retail Sector: A Study in Delhi-NCR Area / Ahuti Bhargav and Y. P. Singh
17. Impact of Demographic Factors on Retail Marketing / Megha Joshi and Vijay Laxmi Iyengar and Ashutosh Vyas
18. An Analysis of Services Mix for E-Tailing / Sapna Parashar, Nityesh Bhatt and Mayur Gupta
19. Measuring Retail Convenience and its Consequences for Online Shoppers / Rinal Shah
20. E-tailing: Consumers’ Attitude and Expectations towards Online Shopping in Ahmedabad / Kavita Saxena

Section III: Marketing and Operations Management
21. Optimal Sales and Production Plans for Product Innovation in the Presence of Scarcity Effects / Rahul J. Patil and Janat Shah
22. Demand Chain Management: Integrating Marketing and supply Chain Management for Enhancing Customer Value Proposition / Pankaj M. Madhani
23. Demand Chain Management: Applying the Resource Based View of Competitive Advantages / Pankaj M. Madhani
24. Marketing and Operations Management / Aruh Kumar Biswas
25. Transfer of Climate-Friendly Technologies Through the Clean Development Mechanism: An Empirical Study of the Carbon Finance Market / Renuka S. Nifadkar and Anil P. Dongre

Section IV: Marketing Financial Services 
26. Mutual Funds Buying Behavior Among Banking Sector Employees / Ira Bapna, Gitanjali Shrivastava and Heena Kothari
27. Variable Interest Grid for Credit Approval System – A Study Based on Customers’ Perspective / P. Baba Gnanakumar , Arun Sriram and Appu
28. Customer Perception of Mobile Banking Services / Timira Shukla, Anita Singh and Vidya Sekhri
29. An Analysis of Investors’ Perceptions for Investing in Capital Markets / Hardik Shah and Frince Thomas
30. Metrics Linking Marketing to Financial Performance: A Study of Selected Banks / Bhautik Alpeshkumar Patel and Raju M. Rathod
ER  -