TY  - BOOK
AU  - Kay, John
TI  - Obliquity: Why Our Goals Are Best Achieved Indirectly
SN  - 9781846682889
U1  - 153.8 
PY  - 2011///
CY  - India
PB  - Profile Books Ltd.
KW  - Behaviour
KW  - Decision Making
KW  - Motivation
KW  - Problem Solving
KW  - Psychology
N1  - Obliquity: Why Our Goals Are Best Achieved Indirectly The oblique world Happiness how the happiest people do not pursue happiness The profit-seeking paradox how the most profitable Companies are not the most profit - oriented The art of the deal how the wealthiest people are not the most materialistic Objectives, goals and action how the means help us discover the ends The ubiquity of obliquity how it is relevant to so many aspects of our lives The need for obliquity Mudding through why oblique approaches succeed
ER  -