TY  - BOOK
AU  - Peppers, Don
AU  - Rogers, Martha
AU  - Dorf, Bob
TI  - The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program
SN  - 9780385493697
U1  - 658.812 
PY  - 1998///
CY  - New York
PB  - Doubleday
ER  -