TY  - BOOK
AU  - Peppers, Don
AU  - Rogers, Martha
TI  - The One to One Future: Building Relationships one Customer at a Time
SN  - 9780385485661
U1  - 658.812 
PY  - 1993///
CY  - New York
PB  - Doubleday
KW  - Advertising and Sales Promotion
ER  -