TY  - BOOK
AU  - Gay, Richard
AU  - Esen, Rita
AU  - Charlesworth, Alan
TI  - Online Marketing: A Customer-led Approach
SN  - 9780199239009
U1  - 658.872 
PY  - 2007///
CY  - New York
PB  - Oxford University Press
KW  - Marketing Channel
KW  - Online Marketing
ER  -