TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
SN  - 9780060570149
U1  - 658.827 
PY  - 2004///
CY  - New York
PB  - Harper Collins Publishers
KW  - Marketing
ER  -