TY  - BOOK
AU  - Larson, Charles U.
TI  - Persuasion: Reception and Responsibility
SN  - 9780495800125
U1  - 153.852 
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning Pvt. Ltd.
KW  - Mass Media
KW  - Persuasion (Psychology)
KW  - Persuasion
N1  - THEORETICAL PREMISES. Persuasion in Today's Changing World. Perspectives on Ethics in Persuasion. Traditional and Humanistic Approaches to Persuasion. Social Scientific Approaches to Persuasion. The Making, Use, and Misuse of Symbols. Tools for Analyzing Language and Other Persuasive Symbols. IDENTIFYING PERSUASIVE FIRST PREMISES. Psychological or Process Premises: The Tools of Motivation and Emotion. Content or Logical Premises in Persuasion. Cultural Premises in Persuasion. Nonverbal Messages in Persuasion. APPLICATIONS OF PERSUASIVE PREMISES. The Persuasive Campaign or Movement. Becoming a Persuader. Modern Media and Persuasion. The Use of Persuasive Premises in Advertising and IMC
ER  -