TY  - BOOK
AU  - Lees-Marshment, Jennifer
TI  - Political Marketing: Principles and Applications
SN  - 9780415431293
U1  - 324.73 
PY  - 2009///
CY  - Oxon
PB  - Routledge 
KW  - Campaign Management
KW  - Political Campaigns
N1  - Introduction
1. The Political Market and the Rise of the Political Consumer
2. What is Political Marketing?
3. Political Marketing Strategy
4. Understanding the Market: Market Intelligence, Consultation and Participation
5. Product Development and Branding
6. Internal Marketing: Marketing to Volunteers and the Party
7. Marketing Communication and Campaigns
8. Marketing in Government: Delivering and Staying in Touch
9. Global Knowledge Transfer
10. Political Marketing and Democracy
ER  -