TY  - BOOK
AU  - Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E. M.
TI  - Private Label Strategy: How to Meet the Store Brand Challenge
SN  - 9781422101674
U1  - 658.827 
PY  - 2007///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Branding
ER  -