TY  - BOOK
AU  - Chevalier, Michel
AU  - Mazzalovo, Gerald
TI  - Pro Logo: Brands as a Factor of Progress
SN  - 9781403918253
U1  - 658.827 
PY  - 2004///
CY  - New York
PB  - Palgrave Publishers Ltd.
KW  - Marketing
ER  -