TY  - BOOK
AU  - Mathur, U. C.
TI  - Product and Brand Management
SN  - 9788174465498
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Branding
KW  - Brand Management
KW  - Product Management
KW  - Product Development
KW  - Product Branding
ER  -