TY  - BOOK
AU  - Mital, Anil
AU  - Subramanian, Anand
AU  - Mital, Aashi
AU  - Desai, Anoop
TI  - Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture
SN  - 9780750683098
U1  - 658.575 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
KW  - Product Management
KW  - Product Development
ER  -