TY  - BOOK
AU  - Majumdar, Ramanuj
TI  - Product Management in India
SN  - 9788120333833
U1  - 658.5 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Production Management
N1  - MC0809 Part I: The Macro Perspective 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management - A Preview Part II: Product Management- The Conceptual Issue 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: Product Market Analysis 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passengers Cars 33. Marketing Challenges
ER  -