TY  - BOOK
AU  - Wreden, Nick
TI  - Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
SN  - 9780749444655
U1  - 658.827 
PY  - 2005///
CY  - London
PB  - Kogan Page Limited
KW  - Branding
KW  - Customer Relationship Management
KW  - Product Brand Name
KW  - Relationship Marketing
ER  -