TY  - BOOK
AU  - Cova, Bernard
AU  - Salle, Robert
AU  - Ghauri, Pervez
TI  - Project Marketing: Beyond Competitive Bidding
SN  - 9780471486640
U1  - 658.404 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing
ER  -