Public Relations Strategy - Oliver, Sandra (New Delhi Kogan Page India Pvt. Ltd., 2008)
1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative.
Keywords: Corporate Communication