TY  - BOOK
AU  - Oliver, Sandra
TI  - Public Relations Strategy
SN  - 9788175543331
U1  - 659.2 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
KW  - Corporate Communication
N1  - 1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative
ER  -