TY  - BOOK
AU  - Brace, Ian
TI  - Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
SN  - 9780749444020
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - Kogan Page Limited
KW  - Strategic Marketing
N1  - MC0654
ER  -