TY - BOOK AU - Scott, David Meerman TI - Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers and Create Products that Grow Your Business Now SN - 9780470645956 U1 - 658.872 PY - 2011/// CY - New Jersey PB - John and Wiley Sons, Inc. KW - Internet Marketing KW - Public Relations N1 - Revolution time Grow your business now Speed versus sloth: dispatches from the front Laying down some real-time law Real-time attitude Too big to succeed? Engage the media at their convenience Crisis communications and the media What are people saying about you this instant? Connect with your market Real-time customer connection Going mobile, real time is all the time They want it immediately Grow your business now Let them communicate ... now How your Web site become a real-time machine Make the sale Business at the speed of now ER -