TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - [re]inventing the Brand: Can Top Brands Survive the New Market Realities?
SN  - 9780749435936
U1  - 658.827 
PY  - 2001///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
ER  -