TY  - BOOK
AU  - Payne, Adrian
AU  - Christopher, Martin
AU  - Clark, Moira
AU  - Peck, Helen
TI  - Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
SN  - 9780750620208
U1  - 658.812 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
ER  -