TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Repositioning: Marketing in an Era of Competition
SN  - 9780070700482
U1  - 651.111 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Competition
KW  - Marketing
KW  - Strategic Planning
ER  -