TY  - BOOK
AU  - Mathur, U. C.
TI  - Retail Management: Text and Cases
SN  - 9789380578668
U1  - 658.87 
PY  - 2010///
CY  - New Delhi
PB  - I. K. International Publishing House Pvt. Ltd.
KW  - Retailing
N1  - Retail Operating Plan. Locating New Customers. Retail Brand Management. Strategic Human Resource Management in Retail. Retail Specifics. External Business Environment. Motivating Retail - Critical Success Factors. Merchandising and Inventory Planning for Retail. Retail Pricing Strategies. Retail Economics Worldwide and Competitive Advantage on e-Retailing. Purchase, Stores, Inventory and Logistics in Retail Management. Strategies for Retail Advertising, Promotion and PR. Marketing Research. Consumer Behaviour and Market Segmentation. Comprehensive Retail Strategy. Index
ER  -