TY  - BOOK
AU  - Merrifield, Ric
TI  - Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
SN  - 9780137031658
U1  - 658 
PY  - 2009///
CY  - England
PB  - Person Education Ltd.
KW  - Management
N1  - How the "how" trap is trapping you -- The thinking behind rethinking -- First : identify the "whats" that are truly valuable -- Second : know what you are (and aren't) good at -- Third : make (and break) connections -- Fourth : understand what can (and can't) be predicted -- Fifth : unravel (and follow) the rules -- Revolutionary rethinking at ING Direct -- Rethinking at Eclipse -- Rethinking at Cranium -- Morph again and again
ER  -