TY  - BOOK
AU  - Balmer, John M. T.
AU  - Greyser, Stephen A.
TI  - Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing
SN  - 9780415284219
U1  - 658.406 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Strategic Management
ER  -